• Kim Funk

Five Copywriting Services to Maximize Your Marketing Budget

Summer is upon us. And in Minnesota, that means little lake towns like the one I live in are going to see heavier tourism traffic. As a small business owner, your goal is to get those tourists to spend money in your establishment.

Tourists may not know you or the folks who live in town. They're a new market and a new opportunity to step up your advertising game.

Summertime tourism is your chance to break from the pack and take the lead.

But how?

How do you make your store stand out?

And how do you make sure that consumers remember you?

You can create your own ads and continue to update your website with your own content. That's what everyone does.

And that's precisely why hiring a copywriter will give you a competitive advantage. Here are five sure-fire copywriting services that'll keep you in the minds of your customers and maximize those marketing dollars.

1. Headlines.

The great David Ogilvy said, "Five times as many people read the headline as read the body copy." So, you want to make sure that headline gets a reader's attention. Copywriters practice headlines and they won't stop until they get it right.

If you want to stand out, you need a professionally written headline.

2. Taglines.

A tagline is not a headline. A tagline is the ear worm that pops into your head and reminds you of a brand. Some taglines become as closely associated with a brand as their logo - think Nike "Just Do It." Every company deserves a great tagline. And the ones who hire copywriters get them.

3. Body Copy

Even though five times fewer people will read your body copy, you want it. It turns out that even if they don't read the body copy, consumers are more likely to buy a product if the advertisement includes body copy. And you want it to be as good as your headline. Because you can be sure that some of those prospects are detail people and they're going to read the body copy. Imagine if it looked like the writer didn't care as much about the body copy as the headline? Hiring a copywriter ensures quality body copy to match the quality headline and tagline. And that's how you want to describe your quality product.

4. Layout.

Copywriters are not designers but they know a thing or two about layout and font types. Using a copywriter ensures that you're working with someone who's studied the finer points of ad making. And they're going to apply the tricks of the trade to the ad they're making for you. A quality product deserves a quality ad.

5. Tone

It's not what you say, it's how you say it. Just about anyone I know can talk about their business. But when you're writing an ad or content on your website, you don't just want to tell them about your product, you want to compel them to buy your product. Copywriters know how to do it and they have the time to do it - because that's all they do. Period.

Hire a copywriter and you'll get a good headline, a memorable tagline, and quality body copy put together by someone who knows how to do it right. That's the stuff that turns prospects into customers. And that's how the copywriter will maximize your marketing dollars.

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