• Kim Funk

Storytelling - It's Not Just for Entertainment Anymore


Photo by Dan Counsell on Unsplash


"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin, author, entrepreneur, marketer, and public speaker

Experts say that business owners who want to increase engagement and build brand awareness should blog 1 - 4 times a week.


1-4 times a week!


And if you're trying to build SEO, you want your blog to be at least 1000 words long.


So basically, you should spend your whole day researching blog post ideas and writing about them.


In addition to running your business.


DAUNTING!


Besides that, simply having good SEO is not good enough anymore. You must weave that SEO into good storytelling. Because while SEO will get traffic to your site, you ultimately want that traffic to stay there - because the longer folks stay on your site, the more likely they are to do business with you.


What's a business owner to do?


Shape that content in a way that keeps your audience on your site long after they've arrived.


How?


Storytelling.


Companies report an increased engagement ofAnd 300% using the art of storytelling.


Face it. Everyone loves a good story. And they work well for almost every business - including yours. Storytelling allows you, the business owner to be more creative with your content. Simply by telling a story.


It's how person-to-person sales are made all the time.


If you're wondering where to start, keep reading. I've got a few ideas to get your creative juices flowing.


Write about the community where you do business.


Write about the people, the culture, and the community where you do business. Talk about a community experience that touched you or a customer that you connected with. And remember, this is advertising. Keep it warm and fuzzy.


Stories about community are great for realtors, shop owners, and restauranteurs.


Write about your people.


While we all have jobs so we can buy all the stuff, we rarely think about the individuals making that stuff for us. We fail to think about the hard work and efforts they put forth to bring these products to us.


Profile an employee every month to make your product as human as the folks consuming your product.


These stories are a great way for manufacturers and delivery companies to make themselves more relatable.


Write about yourself.


If you are an entrepreneur, it might make sense to write about yourself and your own experience. Talk up the obstacles you've overcome as you've grown your business. Inspire people. Inspired people are more likely to do business with those who inspire them.


Solve a problem.


You went into business because you had an idea that solved a problem. Tell a story about it. When your audience sees a real-life example of how your product or service made a difference, it makes you more relatable. And a relatable business is a successful business.


Problem-solving stories work great for folks in problem-solving businesses like healthcare, law, consulting services, and insurance.


Tell your story!


Go fo it!


There are so many story ideas out there waiting for you, you should have no problem putting up a 1000 word blog post 1-4 times a week!


Except that if you want to put up really good, engaging content, you're looking to spend 6-8 hours a day working on that content.


6 to 8 hours a day? That's only 24 - 32 hours a week.


Wait, what?!?


24 to 32 hours of time spent away from your business!


And I'm not counting the time you take to brainstorm story ideas. If you add in 8 hours of that, you're looking at 40 hours per week just on your blog.


To create really good content.


Gee...


That's a lot of time.


Suddenly running your own blog seems awfully expensive, doesn't it?


But you don't have to spend all that time or money.


You can hire a freelance writer to blog for you.


Your writer will help you come up with story ideas. And then they'll research them and write about them for you - often under your byline - giving you the credit for that amazing content, while you get to be amazing at what you do - your business.


So go ahead! Hire that writer! You'll be glad you did.



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