• Kim Funk

The Top Five Reasons to Hire a Copywriter

Updated: Apr 17, 2019

So you've got a website for your business. That's a no-brainer. Now what?


Content. You need to fill that site with content.


Go ahead. Put that writer hat on. You gotta put words on those pages.


I know. You already wear a lot of hats. Like, all the hats.


President


Accountant


Sales


Marketing


Vendor Relations


Product Management


Administrative Assistant


Quite honestly you don't have time to read this, let alone write your own content.


But, you can hire a copywriter to create the content that takes your business to the next level.


Here are the top five reasons to hire that copywriter.


1. They save you time.


Copywriters research and write about a variety of topics for a living. You have a business that you maintain for a living. Updating content takes time. And that's time spent away from your business.


2. They save you money.


Larger companies can employ a full time staff person whose sole responsibility is creating and delivering content for their website. These roles are typically filled by mid-career level people. And mid-career level people come with a mid-career level price tag.


A freelance copywriter gives you the same quality copy the larger company gets out of a full time staff person at a fraction of the cost. And the flexibility to do projects on your timeline.


3. They create quality content.


Copywriters are writers. That's all they do. All day long. They have the time, the knowledge, and the experience to craft messages that grab your customers' attention and deliver them to your door.


You don't have to think about it.


You focus on what you do.


You handle all those extra customers coming in the door.


4. Good copy delivers a good return on investment.


Like an ear worm, that song on the radio you can't get out of your head, good copy sticks in your head. You can't get rid of it. But, coming up with a catchy tagline or call to action is tougher than it looks. Copywriters are experts in ear worms. And those ear worms drive your business forward.


5. They understand small business.


Freelance copywriters are small business owners. They know about all of the hats you wear, small business owner. And they are as passionate about their business as you are about yours.


And their business is writing.


Are you ready to get snappy?


Are you ready to get punchy?


Let's take it to the next level!





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