• Kim Funk

Thinking About a Year-End Email Campaign?



There's a copywriter for that.


Year end is a great time to check in with all the folks who helped you grow your business over the past year. It's a great time to connect with the folks you met at networking events throughout the year. And it's a great time to use up your marketing budget.


In a nutshell, it's a great time to market your business. And it can be as simple as sending a holiday greeting.


But...


You'll want your holiday greeting to stand out amongst all of the holiday greetings.


You'll want to decide whether to send a traditional paper card or an electronic greeting that drives traffic back to your website.


And you'll have to assess the costs of your plan.


This is where you want to have a copywriter in your back pocket.


First, a holiday greeting can and should be unique to you.


Using a copywriter ensures that your end of year message is as unique as you are. A freelance copywriter can sit down with you and learn about your business and your market enough to tailor that message to your business and to your client.


Want something witty and fun? There's a copywriter for that.


What something heartfelt and meaningful? There's a copywriter for that too.


And your copywriter will work with designers to ensure that no one's holiday greeting is as cool as yours.


Second, your copywriter can help you spread the message.


Who wants to type in all of those email addresses? Copywriters have access to services that help you manage your email campaigns. I recently became a member of the Constant Contact Partner program, which means if you choose me as your copywriter, I can get you set up on Constant Contact and help you manage your email campaigns - well after the holidays.


Finally, you're going to be busy.


If you're a retailer, you've got to attend to your holiday rush.


If you're any other type of small business, you've got accounting and taxes to put together.


And you probably also want to ENJOY the holidays some.


So why not hire a copywriter to take some of that stuff off of your plate? You've got to spend that marketing budget before year end anyway...











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